The KSW Group Re-launches as Winzo Group 

Partnership recognizes two years of growth, continues innovating to bring marketing best practices to clients

MILL VALLEY, Calif. - August 19, 2002 - Winzo Group today announced its new name and identity. Formerly the KSW Group, Winzo Group is an established marketing firm that specializes in product launch and positioning, providing a full range of services to increase its customers' market share. Today's announcement heralds Winzo Group's continued commitment to "truth-in-marketing" by replacing spin and buzzwords with concise, plain-English messaging.

"The name change symbolizes a new start for the company, which has proven itself over the past two years with continued growth and an expanding client roster," said Elizabeth Winterhalter, Partner, Winzo Group. "As we grow our business, we will continue to place a premium on positioning our clients in the most effective and articulate manner, to the right audience at the right time".

In its first two years of operation, Winzo Group's successes include: 
•  Launching two companies and three products 
•  Supporting fundraising efforts of two start-ups by creating executive summaries and marketing plans and by initiating venture capital relationships on their behalf 
•  Writing a white paper, product datasheet and web pages for a large biopharmaceutical company
•  Developing new corporate sales channels for a national retailer
•  Developing and redesigning websites for clients as diverse as a political candidate and a safari outfitter 
•  Servicing clients ranging in size from pre-launch to 450+ person publicly-traded, in industries ranging from biotech to retail

Winzo Group Services 
Winzo Group acts as strategic consultants, hands-on managers, or assumes full responsibility for tactical implementation of marketing initiatives.

"We often refer to Winzo Group early stage companies who come to us for funding or attracting capital," said David Walters, Managing Partner, Amara Group. "Winzo Group is a great resource for start-up companies to better position themselves, ultimately making fund-raising easier."

The Winzo difference 
In an era of corporate truth manipulation, Winzo Group prides itself on its direct and honest approach to positioning and marketing. Winzo Group works with its clients to put a stake in the ground - to define their offering clearly, concisely, with maximum creativity and minimum "spin." Winzo Group helps its clients get in front of their best target customers and address them in their own language.

About Winzo Group 
Founded in August of 2000, Winzo Group has provided marketing strategy and support for clients in biotech, e-commerce, IT, finance and telecommunications. Winzo Group believes that the most successful companies are constantly striking a balance between fostering creative innovation while building solid business fundamentals.

Winzo Group is a registered trademark of Winzo Group. All other names are the trademarks of their respective companies.

For more information contact Cate Zovod, Partner, Winzo Group, 415-888-4400, cate@winzogroup.com