CenterRun Need: CenterRun, a software company that automates the configuration and deployment of web applications, came to Winzo Group while still in “stealth-mode” to provide support and lay the foundation for the launch of their application. Winzo Group worked with executives to finalize messaging and positioning prior to launch. To validate the positioning, Winzo Group performed an informal perception audit to confirm the story resonated with CenterRun’s target audience of analysts and press.

Results: Winzo Group created copy for a sophisticated media kit for CenterRun and coordinated a successful analyst tour, ensuring CenterRun was well-received by virtually all of the major technology and market research firms. CenterRun’s application was formally introduced at BEA eWorld 2002 to great excitement; the product was covered by CIO, InfoWorld, San Francisco Business Times, the451, Tier 1 Research and The Web Host Industry Review without a formal product launch. Since then, CenterRun, established as a leader in the consolidating data center management market, was acquired by Sun Microsystems for $66 million cash in August of 2003.