Workspeed, Inc.
Need: As a leading provider of Internet-based service request management applications for commercial buildings, Workspeed had an immediate need to tout its front-runner position in this emerging industry and provide support for its national sales force. With limited internal resources, and understanding the need to quickly capitalize on its industry-leading position, Workspeed engaged the Winzo Group to provide strategic thought-leadership and tactical applications to its business initiatives.

Results: Winzo Group rapidly researched and segmented Workspeed's target audience, compiled audience profiles and created an internal messaging document that defined Workspeed's product and company positioning. Winzo conducted competitive analysis with emphasis on market position and product attributes. The information garnered from this analysis helped drive product messaging, creating a clear differentiation between Workspeed and its competitors that was easily understood by customers and the media alike.

Additionally, Winzo Group created customer-facing copy for collateral including a product brochure, press kits and a new website (including copy, site architecture and product demo). By using Winzo Group's messaging tools, Workspeed has been more effective in its brand building and can provide its non-technical target customers with a richer understanding of the Company's product line and its many benefits.

Winzo Group also provided Workspeed with a strategic public relations plan, press releases and media FAQs to prepare executive spokespersons. Winzo secured high profile speaking opportunities for Workspeed's executives and ultimately placed Company “wins” in leading business and real estate publications such as C/Net, The Red Herring and ReBuz.

Early management emphasis on increasing competitive advantage has paid off. Today, Workspeed remains the dominant player in their market.