mySEASONS.COM
The Need: Rapid design and implementation of an aggressive marketing and strategic partnership program targeted towards acquiring new partners and increase sales to take advantage of the rapidly changing and competitive online gardening market.

The Result: Winzo Group designed and implemented a comprehensive lead generation program that positioned mySEASONS to achieve their aggressive sales goals. The first point of business was implementing a guerilla-marketing program that identified their competitions' existing partners and recruited them to become mySEASONS partners. The result was the addition of over 1,500 pre-qualified partner names complete with contact information to their client-base within 45 days. Simultaneously, the Winzo Group developed a comprehensive marketing blueprint that allowed mySEASONS to self-manage this partner program. mySEASONS realized a 40% increase in sales over the prior year specifically attributed to Winzo Group strategies.