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Competitive Positioning & Analysis
To position a company, product or service is to put it
in front of the right audience, at the right time, with
the right message. Competitive Analysis allows you to
identify and monitor your current and emerging
competitors and evaluate their strengths and weaknesses.
In understanding your competitors’ strategies, you can
more proactively and effectively make critical decisions
about how to design and market your product.
Benefits
• Refine and unify Company positioning and messaging
• Increase sales and focus marketing efforts
• Clearly articulate competitive differentiation and
advantage
• Determine appropriate and competitive
product/service pricing.
• Identify and prioritize new product development
efforts
• Stay on top of market trends and implement proactive
response to shift in market dynamics
• Distill and interpret important market events,
reducing executive time spent on intensive research
Winzo Group Deliverables
As an end result of these exercises, clients
receive a concise assessment of their company’s
position in the market. This “Fast Map” can serve as
a messaging template for the sales and marketing teams
and as a unifying positioning document for quality
control across the entire company. The map includes:
• Target audience profile
• Value Propositions by audience and product
• Messaging hierarchy
• Polished messaging summaries for use in future
collateral
• Identify and analyze Competition
- Determine strengths and weaknesses
- Evaluate opportunities and threats
• Determine competitor positioning relative to your
Company’s
• Develop issues, risks and contingencies plan
• Report regularly on competitive activity and make
recommendations on courses of action by way of response
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