Partners, Alliances & Channels
Channel and partner strategies must compliment your existing products and services, brand marketing strategy, services and technical support to appropriately serve specific customer segments. Winzo Group reviews the effectiveness of your existing channels and relationships and creatively researches new ones. We let your business metrics guide our strategy development efforts so you do not erode your brand or jeopardize customer service levels. Strategic partnerships are an important way to gain access to new markets without expending precious resources or diverting focus. These relationships can take on many forms, including joint marketing efforts, outsourcing services and information sharing.

Benefits
• Reach new customers and extend market penetration
• Recognize new revenue opportunities
• Gain competitive advantage by cornering segments quickly, leveraging partner market penetration
• Participate in new marketing opportunities and reach new audiences
• Share the risk of new ventures
• Satisfy increasingly complex customer demands with additional products and services
• Reduce the capital requirements for expansion
• Leverage business learning and expertise of partners

Winzo Group Deliverables
A comprehensive report identifying:
• The best approaches to position and sell specific products or services both through direct and indirect sales channels
• An overall sales channel strategy which can be articulated to customers, partners, and employees, and that can guide channel-related decisions now and in the future
• Specific tactical plans for implementing the best channel strategy for target products, in both existing and new distribution channels
• Tools to aid marketing and channel organization staff in everyday decisions about which integrated marketing approaches in a channel will produce the best results
• Comprehensive online affiliate program, if applicable
• Oversee and optimize ways in which your products are represented within the channel
• Close ongoing monitoring and adjustment of channel sales relationships for maximum value.