Market & Customer Segmentation
Once your overarching market opportunity has been identified, our segmentation analysis enables you to better understand, sequence and leverage your customer base by determining low, medium and high-value customers, key characteristics of their purchase behavior, and the future value of particular market segments. We incorporate this critical information into marketing programs targeting specific segments to move customers up the value-chain. Market & Customer Segmentation is often a missing element of good customer relationship management (CRM) and is a powerful means to uncover unmet customer needs.

Benefits
• Referencing accounts within specific markets and communities
• Lower cost of customer acquisition
• Increase market share
• Improve customer service
• Improve conversion rate
• Improve impact of marketing programs
• Increase customer loyalty and re-purchase rates
• Uncover attractive bundling, add-on and up-sell opportunities
• Optimize distribution strategy
• Provide appropriate service options
• Prioritize new product development efforts
• Understand changing segments and purchase trends

Winzo Group Deliverables
• Defined target market/audience
   - Who they are and what influences them
   - Key attributes
   - Purchase analysis: what they buy, why they buy and why they don’t
   - How to reach them
• Segment audience
   - Low, medium and high-value
   - Future value
   - Trends
   - Performance metrics by segment
• Messaging and value propositions by segment
• Suggest new marketing and/or relationship initiatives