Online/Offline Promotions
Online/Offline Promotions are an effective way to reach
a specific marketing metric, be it increasing names
in your database, customer acquisition, or improving
repurchase rates. They are ideal for testing response
to a new product or service offering, and for supporting
complimentary loyalty efforts. Winzo Group designs,
implements and markets creative online and offline
promotions with direct and targeted marketing programs,
closely tracking results and make changes on-the-fly
to improve performance.
Benefits
• Increase awareness among target audience
• Build database of customer information for future
marketing efforts
• Increase initial sales and repurchase rates
• Generate “buzz”
• Test pricing
• Move overstock and end-of-life inventory
Deliverables
• Customized promotion plan designed to accomplish
specific objectives
• Marketing plan to support promotion and spread
the word
• Close monitoring of results and performance
provides valuable customer information
• Daily management of promotion
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