Public Relations
A successful Public Relations program must be an integrated and ongoing component of a company’s overall marketing plan. With expertise in vertical and general interest, consumer and b2b media, we target the appropriate venues for your launch. We work with you to ensure your story is compelling, your strengths are emphasized, and that your message is delivered by a well-rehearsed, credible spokesperson; in turn you will win the interest of media constituencies.

Benefits
• Low cost marketing program
• Broad reach
• Reputable, third party endorsement for your product or service
• Reach customers “where they live”, through the media they consume
• Buzz lends competitive advantage
• Perceived momentum attracts customer and investor attention

Winzo Group Deliverables
Our services typically include:
• Market Research and Perception Audits – conduct polls and interviews with industry influencers to determine the market opinion of a company and its offering.
• Strategic PR Planning and Counsel
   - Help companies establish a solid market position and craft stories that will resonate with key constituencies
   - Develop plan based on measurable goals and benchmark performance on an ongoing basis.
• Press Releases
• Speaking Engagement Program and event support - place client executives as keynote speakers and panelists at industry conferences and trade shows to position them as thought leaders.
• Media Kit Development (See Collateral Program Overview)
• Press and Analyst Tours
• Media Relations – Print and online - Ongoing proactive media relationship building to drive press coverage across industry and business press.
• Executive coaching on interviewing and messaging.
• Analyst Relations –establish long-term relationship with key industry influencers who provide source material for the press, make recommendations to potential customers and influence how the market views companies. Counsel in the selection of analyst services and subscriptions.