SellerFinances.com
The Need: As the first of its kind marketplace for consumer-held financial service products such as properties for-sale-by-owner, accounts receivable and other notes and forms of cash flow (a $4.7 trillion market), SellerFinances.com was looking for cost effective marketing campaigns targeted toward its niche, but large clientele, designed to support rapid aggregation of property listings.

The Results: Expanding on the Company’s existing business and marketing plan, Winzo Group segmented and analyzed Sellerfinances.com customer-base, developed messaging by audience and designed and implemented a targeted direct response program.

As a result, SellerFinances.com’s database grew to over 50,000 names with an opt-out rate of below .03%, proving the importance of careful, effective customer segmentation and targeted messaging. Additionally, Winzo Group designed and implemented an aggressive affiliate program, significantly increasing the Company’s market penetration and brand awareness.